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. (Edit Note: A longer version of this article was first published on Akash Senapaty’sblog.)
Statement: India is addicted to slot machines.
Counter statement: Really? We don’t have a Vegas. And the offshore casinos in Goa don’t really make up the numbers.
Then, how did this happen? Time to take a look at the rise of Coin Master, a game developed by the Tel Aviv-based game studio MoonActive.
What is Coin Master?
Coin Master has been downloaded over 10 million times on Google Play alone. It’s currently #3 on the top grossing charts in India. The game drives more IAP (in-app purchase) revenues than any other app except PUBG and Tinder! While India is the biggest market (by users) for the game, it is minting money worldwide. Coin Master is making $11 million per month globally, according to SensorTower (here and here).
In the game, you get to build and upgrade buildings. You also get to raid other players’ bases while defending your own. ‘Build and Battle’ would be a concise summary for Coin Master. I could be describing Clash of Clans, but for one significant difference: every action in the game is driven by Slot Machine rewards.
In this article we’re going to discuss:
- What is the larger significance, i.e. why pick this app to analyse
- How does Coin Master work: its UI elements, core loop and art style
- Economy and monetisation
- How human psychology is leveraged to create stickiness and addiction
- Loss aversion
- Variable rewards
- Reciprocity, both positive and negative
- Savvy marketing
- Closing notes
What makes Coin Master significant
Coin Master combines two very different genres: Building & Gambling. The game developers must have asked themselves, “How do we re-imagine mobile slots?”
And this is what gives Coin Master its significance. In a world where traditional video slots mobile games are not growing, Coin Master and others like Pirate Kings are shaking things up.
In a country like India, where slots aren’t a part of the culture, Coin Master has done the impossible by reaching the #3 top grossing position — and, yes, beating out anything with the words “Teen Patti” in it.
This is big.
Even in countries accustomed to slot machines, Coin Master has been steadily climbing up the ranks. In the US, it is a top 30 grossing app with only Slotomania ahead of it in the casino genre. And in the UK, it is #1 top grossing app. More on how that happened later in the article.
Here is how it works
You install the game based on its feel-good advertisements showing social play with friends.
The accessible, casual art style then draws you in.
You start up the game for the first time, see your village and build your first building. This gives you a star and, importantly, a sense of progress.
Soon enough, you’re out of coins but you want to build more. No worries. Swipe down and you see a slot machine. This machine will be your companion throughout the game. Using it lets you earn coins which allow you to expand your village.
It feels like a real slot machine. Repetitive feel-good music. Playful visual effects. Coins flying out at you as you win. And even a change in music to elevate the tension, when you stand to win big.
Understanding the UI
There are two main screens. First, the slot machine. This is used to earn gold (soft currency) and raid other villages for even more gold.
Second is your village. This is where you go to sink the soft currency by building and upgrading buildings. Once you build all available buildings in this village, the game takes you to next one and the process starts again.
The Core Loop
The core loop depicts the economy of the game, showing how resources are generated and where they are spent. The soft currency in this game is Coins which you earn by spinning the wheel. You get five Spins every hour and can usually hold a maximum of 50.
Every spin on the slot machine gives you a chance to:
– Earn Coins: the soft currency used to build up your village
– Raid: a chance to get disproportionate coin rewards from a randomly selected village
– Get a Shield: an item that protects you from raids
– Attack: ability to attack a stranger or someone from your friends list
– Extra Spins: to add on spins
– Earn Coins: the soft currency used to build up your village
– Raid: a chance to get disproportionate coin rewards from a randomly selected village
– Get a Shield: an item that protects you from raids
– Attack: ability to attack a stranger or someone from your friends list
– Extra Spins: to add on spins
The Art Style
The main characters in Coin Master are a Viking and his pet pig. While those two sound like an unlikely pair, it is worth noting that the visuals are done in a very accessible, cartoon-like style. A clear departure from apps like Slotomania in which the visuals are designed to mimic real-world slot machines.
The visuals on Coin Master are done in an accessible, cartoon-like style. This makes the top of the funnel wider as the app attracts the casual gaming audience
Economy, Tuning and Monetisation
While the visuals may look very casual, the economy is not. The free spins are designed to run out in the first session itself – within a couple of minutes. The game uses this opportunity to get the player to invite friends via Facebook or via a Native Share.
The first visual is to anchor the player to the price of goods in the game (~$4.99 for extra spins). On tapping close, it becomes evident just how important Facebook is to games that target a casual audience, as the user gets popup after popup incentivising it.
Coins are sunk into building construction and upgrades. As expected, there is an inflation in the cost per upgrade, both within a level and as the player levels up.
Monetisation
Sales are a big part of the monetisation strategy. There are regular sales with deep discounts. Here are a few things that stand out:
– There are frequent sales, often coupled with (or closely followed by) events to drive spend, engagement and sink currency
– The sale offer can be purchased multiple times over. This indicates that their store pricing is mainly for anchoring
– There is no mention of sales on their very active Facebook and Instagram channels. This indicates that sales are targeted on user profiles
– The sale offer can be purchased multiple times over. This indicates that their store pricing is mainly for anchoring
– There is no mention of sales on their very active Facebook and Instagram channels. This indicates that sales are targeted on user profiles
Leveraging Human Psychology
Games and apps around us exploit certain kinks in the human brain. Coin Master does this masterfully. Here is what we can learn:
1. Loss Aversion
Loss aversion is our tendency to avoid losses, over acquiring an equal gain. In short, losing $5 will feel worse than finding $5. In Coin Master there are multiple design choices that take advantage of this.
Hard earned coins in the game can be stolen by random strangers
Imagine you’re saving up for a building upgrade that costs 10 million coins. That’s a big number and it is not going to happen over one session of gameplay. So you decide to collect some now, some in the evening, and then some tomorrow morning. You go to sleep thinking tomorrow will be the day.
But you wake up to find that “Brittany” has stolen your coins! A rude shock, but with only one solution. Find a way to save up the coins in one session. This usually means spending on extra moves or buying the coins outright.
If this didn’t feel punitive enough then get this: Your coins can be stolen from you even when you’re online! Even Clash doesn’t do that.
And if that didn’t feel bad enough, the game also has a mechanic where your building can be destroyed while you’re away and you’ll have to pay for repairs when you return .
Finite number of spins
Spins replenish by +5 every hour and you can store a maximum of 50 spins. Which means, every minute spent at full spins capacity is wasted. How? You could have been accumulating more spins, of course!
The game incentivises you to play as soon as you wake up and exhaust your spins before you go to sleep!
Others
There are more neat tricks the game uses. You can read them in the footnotes here.
2. Why doesn’t everyone just quit? Variable Rewards
Coin Master, like any slots game, deploys a strategy of variable rewards to get users hooked. Any spin could be your lucky one! The research says that giving users exactly what they want, will get them less engaged over time . So the app gives users a mix of rewards ranging from meh to OhMyGod! Here is an example:
You really need 800k coins to make your next upgrade. Keith (below) has 756k coins up for grabs… Excellent, this could be your chance! But you really really need for the machine to stop on the “RAID” option – when three pigs line up. You spin and pray at the same time. SUCCESS! Let’s Raid. You raid and you’ve got three tries to get Keith’s treasure, but four possible locations to search. Of which, one will be empty. Oh no — more variable rewards systems!
If you’re an Indian reader, then you’ve been subjected to variable rewards in certain popular apps .
3. Reciprocity
The game uses social in every way possible. As we saw earlier, the game goes out of its way to get the player to connect to Facebook. Once done, expect a world of gifting and receiving.
Reciprocity is the social norm of responding to a positive action with another positive action. This is heavily leveraged in the app. A player can trade free Spins, Coins and Cards all day, up to a limit of 100.
Negative Reciprocity
Got attacked? … Coins stolen? … Then let’s revenge. ?️
Revenge is a very important part of Coin Master. It is extensively used in the push notifications to draw users back into the game. It is even used while the player is in the game to get them into an attacking frame of mind. It is the entire basis for their ad campaign (as you’ll see below)
Savvy Influencer Marketing
Coin Master has been busy recruiting influencers since 2017 (and maybe even before). Here is a video of Jianhao Tan, who is a top influencer in Singapore with 2.7m subs on YouTube.
And then there are the tie-ups with the very popular 17-year-old British Youtuber Morgz. He has 8.5m subs and these very cringey ads.
But, there is no denying that the results were like rocket fuel for the app as it shot up to #1 in both the overall downloads and top grossing charts in the UK.
And I’m not sure how this happened – but Coin Master has even captured the imagination of Indian YouTube. There are literally hundreds of videos talking about the app in Hindi. It’s possible that the developers partnered with a couple of YouTubers and it just spread from there.
TIL on Indian YouTube – Access Coin Master via a Singapore VPN and apparently your max spins increase to 100! ?
To Conclude
Coin Master is a very well executed re-imagining of what mobile slots can look like. Like other top games, it mashes together various proven game mechanics to create a winning combination.
It is ahead of the competition (Pirate Kings) and I believe that is due to a superior live-ops strategy and a well managed, tight economy. The game has a mature events framework that feels natural to the game. It drives engagement, IAP spend and currency sink – all in unison. It is well supported by a well managed social media presence and a savvy marketing team that has roped in a bunch of influencers. It is currently firing on all cylinders.
About the author: Akash Senapaty is a Product Lead at m56Studios (currently hiring engineers). He was formerly with Zynga in their London studio. His interests lie in mobile games and consumer apps space. Follow him on Twitter at @ASenapaty. A longer version of this article was first published on his blog.
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We have prepared a list of top 10 crime slots you can play online. Each of the chosen games has its advantages and ways to capture the players attention. To avoid quarrels, we organised them by rating from the highest to the lowest. In the short reviews of each game, you can read about the standard bonuses, free spins, and the overall performance of the game.
There are many crime games available to the players, but the crime story themed slot machines are some of the most wanted. Those gambling games are easy to play and do not require large bets. The software developers keep the fans of the criminal mysteries engaged in the story. Low wagers and exciting entertainment is what you will find in every game in our list. Now, here is the list of 10 best crime scene slot games.
Online Slot | Rating | Reels | Payout | Secure Link |
---|---|---|---|---|
Sherlock Holmes: The Hunt for Blackwood | 5/5 | 5 Reels | 96.40% | Play here! |
Hitman | 5/5 | 5 Reels | 95.84% | Play here! |
Cops N’ Bandits | 5/5 | 5 Reels | 95.30% | Play here! |
CSI: Crime Scene Investigation | 5/5 | 5 Reels | 95.18% | Play here! |
Crime Scene | 4.8/5 | 5 Reels | 96.70% | Play here! |
Thief | 4.3/5 | 5 Reels | 96.70% | Play here! |
Dead or Alive 2 | 4.2/5 | 5 Reels | 96.80% | Play here! |
Black Widow | 4/5 | 5 Reels | 91.99 – 96.00% | Play here! |
Jack Hammer 2 | 4/5 | 5 Reels | 97.10% | Play here! |
Narcos | 3.6/5 | 5 Reels | 96.23% | Play here! |
The Top 10 Best Crime Slot Machine Games Online
- Sherlock Holmes: The Hunt for Blackwood (Movie Based IGT Slot Game)
- Hitman (5 Reel Slot Machine with x270.000 Max Win)
- Cops N’ Bandits (Playtech Slot with 95.30% RTP Rating)
- CSI: Crime Scene Investigation (CSI TV Series Based Slot)
- Crime Scene (Slot with 5 Reels and 4.8/5 Players’ Rating)
- Thief (Slot with x125,000 Maximum Win for Bet per Spin)
- Dead or Alive 2 (Bet £0.09 – £9.00 and Win x111,111 Stake Size)
- Black Widow (IGT Slot with 40 Fixed Paylines)
- Jack Hammer 2 (Try the 4 Star Rated Slot with 97.10% RTP Rate)
- Narcos (A NetEnt Slot Game with 243 Fixed Win Ways)
1. Sherlock Holmes: The Hunt for Blackwood – Spin and Win. Elementary, My Dear Watson
Sherlock Holmes has been a hit ever since the first time Sir Arthur Conan Doyle introduced him to the world. There is no wonder why our list of crime slots starts with a game dedicated to this character. In Sherlock Holmes: The Hunt for Blackwoodthe symbols are the faces in the Sherlock Holmes (2009) movie. Here every character and special symbol brings prize starting from x5 to x500 bet size.
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The software developer IGT managed to create a fascinating crime game. Here, the player can get up to x10 multiplier and up to 15 free spins. The bonus rounds are the Blackwood spin wheel, hunt bonus round, picker puzzle, mystery multiplier, and teamwork special features. In the Sherlock Holmes slot the bets per spin cover a wide betting range from £0.60 to £300. With an RTP of 96.40% and all available bonuses, the player can easily multiply the initial bets.
2. Hitman – Hit the Target to Get the Cash
Hitman is another slot machine based on a famous movie and an extremely popular video game. It holds the second place in our list because it shows a glimpse of the world of the trained assassins. This fascinating game has an RTP of 95.84% and 5 of 5 stars in players’ rating. This is another one of the crime slot games that offer multiple awards for the players combined with simple controls and great graphics quality.
Hitman is one of the Microgaming online crime slots with multiple awards for the players. It has two bonus games, wilds, scatters, x2 multipliers in the free games, x18 free spins, and expanding wilds. The symbols of the hitman aiming, reload, and barcode give x2 to x4000 bet size winnings. His weapons also bring profit up to x250 the spin bet size. The maximum win is x250,000 the bet size, and it is available to every player.
3. Cops N’ Bandits – Get the Thieves Before they Escape
Cops N’ Banditsis a cartoon type crime slot machine game that will drag you in the chase of policemen and criminals. As the reels spin the Slim McThin and Skinny Larry will steal the bag of money and vanish into the night. The cop Tiny George is sent to bring the bandits to justice. The bonus game will let you help the cop to recognise the criminals in the police line and bring you money.
Cops N’ Bandits is a fun crime city game created byPlaytech. The players take part in the hunt for the criminals and the stolen cash. The game offers bonus games, wild, and scatter symbols. The players can receive even more free spins once the free games start. The maximum stash you can get is x120,000 spin bet size. The Line-Up bonus game directly adds the winnings to your playing money. Choose this slot if you like cartoons or police comedy movies.
4. CSI: Crime Scene Investigation – Collect the Evidence to Catch the Criminal
No list of crime scene slots could be complete without a game from the CSI: Crime Scene Investigation series. IGT has created a masterpiece that combines the familiar faces of the LA CSI office with the classic slot look. The simple design of the 5-reel grid allows the player to concentrate on the tiles with symbols and the winning. If you have started collecting the evidence, all prizes could be doubled.
In this CSI: Crime Scene Investigation game the detectives, the investigators, and the pieces of evidence are symbols that bring profit. The bets can be set between £0.01 to £5.00. The game has 20 adjustable paylines and an RTP of 95.18%. The special feature Lock ‘n’ Re-Spin symbol causes some symbols to lock and triggers others to re-spin. The game offers bonus rounds, wilds, and up to 30 free spins.
5. Crime Scene – Follow the Clues
Our selected list of the top 10 of crime slots continues with the 4.5 rated game Crime Scene. This police game has simple graphics and easy to use controls. The 5 reels and 3 rows hold 15 not selectable paylines. You can set the spin bets anywhere in the range between £0.15 and £150. The RTP of 96.70% and the maximum win x11.250 spin bet size makes this game a preferred choice to slot players.
NetEnt created an old school crime scene game. Here, the playing card symbols are chalk outlines on a pavement. The rest of the shreds of evidence – footprint, glasses, briefcase, and gun are also winning symbols. The wild brings x3 wins pay, and the 3+ bonus symbols activate the bonus round. The simplicity of the Crime Scene makes this game easy to follow even by people who had never played slot games.
6. Thief – Enter the Diamond Heist
Thief is a NetEnt criminal case game where you are the thief who is after a giant diamond. Use your skills to pass by the detectors and get the loot. The symbols of tools (red, green, purple, blue, and yellow ) will bring you prizes. The tools can lead you to the ultimate win brought by the diamond which is x5000 your bet size. Here, the card symbols can bring a profit of x4 to x100 bet size.
Thief is the second one of our crime games list that shows the world of the criminal. This game has a futuristic design that keeps you thinking of the latest gadgets used by spies, secret agents, and high-class thieves. Your wins and free spins in this 3D slot are announced with cut-scenes and special effects. The special features are adrenaline free spins. You can win up to 10 free spins and a maximum win of bet size x125,000 at any given time.
7. Dead or Alive 2 – The Shootout Spin is at Noon
No list of crime slots games can go without some of the notorious wild west outlaws. Dead or Alive 2 allows you to make low range bets £0.09 – £9.00. Then the game strikes you with the wilds and scatter symbols, a bonus round, x16 multipliers during the bonus rounds, and three free spin rounds on offer. One of the latest improvements is the Feature Buy bonus you can get.
Many casinos offer crime slots mobile apps so that the players can enjoy their favourite slots on the go. Dead or Alive 2 can be found in many casino apps and online casinos with responsive website design. Spin the wild west reels and shoot for the max win of x111,111 spin bet size. Even if you don’t get the highest prize on the first try, keep in mind that in this slot all symbols bring various prizes. The lowest win is a playing card 10 with x2 bet size payout, and the largest is the scatter with x2500 your bet.
8. Black Widow – Meet the Femme Fatale
Our top 10 best crime slot machine games list offers you a game dedicated to the femme fatale. The story of the Black Widow is well known in the law practice. A young and beautiful woman marries a rich old man. After the wedding, the man dies under suspicious circumstance, and the wife inherits the estate. With an RTP of 91.99% – 96.00% and adjustable spin bets £0.40 – £200 there is no need for anyone to die so that you can get the cash. Just spin the reels and get the cash.
Black Widow is a crime scene game that will not show you any explicit content. In this slot, the symbols are the images of the game logo – the woman, each one of her three husbands, and playing cards (A, K, Q, J, 10). The scatter and wild cards will bring you up to 7 free spins and a maximum bet size per spin win of x40,000. The special features you can use are super stacks and web capture. Enter the world of female seductress and killers with no danger for your life and come out with cash in your pockets.
9. Jack Hammer 2 – Save Pearl from the Evil Don Crabby
Jack Hammer 2 comes to you with 99 fixed paylines and x99,000 max win of spin bet. This crime scene slot will take you on the chase of a crime boss who kidnapped the lovely singer Pearl. Help Jack save the girl and stop the bad guys. This NetEnt slot offers a wide range of bet size from £0.50 all the way to £250. Choose a min bet and enter the chase of the mobsters.
This crime game is like a story taken out of the newspapers. Jack Hammer 2 gives a chance for a happy end to every player. The large profit symbols are Jack, Pearl, Don Crabby, and Goons with prizes of x8 – x500 your bet. The dock, boat, barrels, violin case, and microphone bring awards of x2 to x35 your bet. This slot game is unique with its comic book style and simple gameplay. It is perfect for every slot player fan of noir and mafia stories.
10. Narcos – Stop the Cartel and Stay Alive
The last criminal case game on our list is Narcos. We chose this slot machine because of the 243-win ways that allow the player to get the maximum win of x300 the bet size. It may not seem much, but considering the RTP of 96.23% and the wide bet per spin range (£0.20 – £400), it can feel like the game is putting money in your pocket. This game is based on the Narcos TV series (2015-2017). Here you become part of the police team, and your goal is to catch drug dealers.
This crime city game will take you on the streets full of dealers and flying bullets. The 5 reels spin and show the symbols of alligators, grenades, money piles, and a pink flamingo that burst into flames when announcing your prize. You can get up to 10 free spins at any time. The bonus round and walking wilds drive-by special features can increase your free spins and total wins. Hurry up and jump to the side when the car of the dealers jumps at you from behind the reels.
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Best Crime Slots Games FAQ
We will conclude our best 10 crime slots list for 2020 with an interrogation. Here are the most pressing questions regarding crime-themed slot machines. Read on and learn how to get the money and get away with it.
?️♀ What kinds of crime slots games are there?
Crime slots games can place you on the side of the law or the outlaws. You can take the role of a police officer, thief, crime scene investigator, a hired killer, or even the private detective Sherlock Holmes in The Hunt for Blackwood.
? Do I have to pay to play crime slots?
Many online casinos offer free demo versions of their crime slot machine games. This way, the players can take a few spins to test the game. The demos are essential especially when the crime scene slot is based on a popular TV show like CSI: Crime Scene Investigation or a movie.
? Where can I play crime slots?
You can play crime slots online on a casino website. Many online casinos offer crime slots mobile version of the games on their site. Browse the selection in your casino, and we are certain that you will find a great game like Crime Scene.
? What extras crime slots give to players?
Every criminal case slot machine has specific features and prices for the players. The extras can include multipliers, free spins, wilds, gambling rounds, bonus rounds, and more. If you don't know what the slot offers, choose a game with high RTP like Jack Hammer 2.
? Can I win real money playing crime slots?
To win real money, you must make a real money bet. Slot machines offer various ways to win in the game after a real money deposit. For example, Hitman offers a maximum win of x250,000 your bet. Other crime slots have jackpots and hight return to player rate, or bonuses and promos by the casinos.
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